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Career Development and Employee Motivation Initiatives at Chipotle
Background Note
Chipotle was founded by Steve in 1993. After graduating from the Culinary Institute of America in New York City in 1990, Steve started working as a sous chef at the Stars restaurant in San Francisco, USA. There, Steve observed the popularity of food items like tacos and San Francisco burritos. Sensing a huge demand for Mexican food in the US, he opened a taqueriain in 1993 in Denver, Colorado. The initial investment of US$ 85,000 for the first restaurant came in the form of a loan from his father. Steve’s aim was to reinvent Mexican food in the US by offering high quality food with more flavors and varieties to choose from. He wanted to be different and provide an exceptional customer experience. |
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When he opened his first restaurant, Steve’s friends discouraged him, telling that Mexican food was cheap and that he could not run a Mexican restaurant chain by charging as much as other popular restaurant chains in USA like McDonald’s Corporation [McDonald’s] and KFC did. But Steve stood firm and with determination went on to build a profitable Mexican restaurant chain. When the first store opened, Steve calculated that the store needed to sell at least 107 burritos to......
